CONCEPT   |   GRAPHIC DESIGN   |   ART DIRECTION   |   ILLUSTRATION

THE BRIEF

I was briefed on Paul Smith Jeans’ target demographic (the brand’s cash cow product line), and was asked to provide some seasonal print concepts for the collection. 

THE OUTCOME

The chosen design was loved so much that it was used as a full Jaguar S-Type wrap for The Designers Block, in Tokyo, and used across the entire Paul Smith Jeans line on everything from bags, shirts, T-shirts, socks, wallets, umbrella’s, and wallpaper coverings for retail store fitting rooms. The concept became a reoccuring theme over many seasons.  All-in-all, it was a huge success, globally.