GRAPHIC DESIGN   |   MOTION GRAPHICS   |   GLOBAL ROLLOUT

The goal of the 2019 campaign was to show that it’s not about growing the fullest, most beautiful face rug – it’s about starting conversations, raising awareness and funds, and saving lives – The campaign aimed to get as many people as possible to join the movement and tackle issues causing men to die too young.

The campaign was rolled out globally across; major events, print and online advertising (including translated rollout across France, Spain, Germany & Canada), billboards (from Wembley Stadium to Times Square), public transport, sports stadiums, car wraps and celebrity PR stunts.

‘Whatever You Grow…’ 2019 campaign creative direction by Matta, UK