GRAPHIC DESIGN  |  PACKAGING DESIGN

THE BRIEF

Alongside a clothing collaboration, Paul Smith customized one of Triumph’s most famous bikes – the Bonneville T100. Nine Triumph Bonneville T100’s were customized with one-off paint schemes and were used for display and promotion within Paul Smith shops but were also for sale through Paul Smith shops only.

Two of these original designs, nicknamed the “Multi-Union” and “Live Fast”, were put into production globally. Only fifty of each design were produced and each bike was individually numbered and authenticated with a certificate, signed by Paul Smith and John Bloor, Triumph’s owner –  I was tasked to design the aforementioned Certificate of Authenticity.

I was also commissioned to produce an A5 Triumph brochure for Paul Smith customers, to be sent out with every clothing/accessory purchase, within the limited edition collection (working closely with the Triumph marketing team to produce). The shoot featured the clothing collaboration, but also offered background into the companies origins and heritage story.

I was also given the honour of producing the packaging for a 1:18 scale limited collectors’ edition die cast model of the T100 (manufactured by Welly Die Casting).