BRANDING
TECHNIK CONSTRUCTION
CREATIVE DIRECTION | GRAPHIC DESIGN | NAMING
THE BRIEF
A boutique construction & project management company, with a focus on high quality and technical perfection, commissioned me to rename and rebrand their existing company.
THE SOLUTION
With my client being meticulaous about detail (crossing all the ‘t’s and dotting all the ‘i’s), the thought process behind the identity comes from just that: The ‘plus’ symbol itself, is formed by the combination of the letter ‘T’ and a dot from the letter ‘i’.
The plus symbol was designed to represent positivity, progress, and the considered/mathmatical approach to Technik Construction’s work. The chevron mark eccentuates the plus sign by drawing the eye towards it, but also echoes the shape of the ‘k’ in Technik.
Inspiration was also drawn from Kanji logographics (offering a level of sophistication, authority and mystery) – The fact that Technik’s founder is obsessed with Japanese culture, and also with Technic Lego, is no coincidence to how we landed on the final solution.
Combining the hand created logotype and a high-vis brand colour, the overall result is a powerful, solid and highly distinctive brand identity, that works well across many mediums.
www.technikconstruction.com
Website build: Popsicle Designs