PRINT / ILLUSTRATION
R. NEWBOLD ENAMEL PIN BADGES
GRAPHIC DESIGN | COPYWRITING | ILLUSTRATION
THE BRIEF
To produce a series of enamel pin badges for a subsidiary label of Paul Smith, for the Japanese market.
THE SOLUTION
Three quirky, fun, and brightly coloured badges, inspired by retro fruit stickers, were designed. Each concept had copy written that linked the badge back to British culture in some way. Each badge was no more than 30mm in size.