CREATIVE DIRECTION   |   NAMING   |   GRAPHIC DESIGN

THE BRIEF

To develop a name and identity for the MCEC’s new catering stations – a series of 8 interchangable stations, with the flexibilty of them being used as single units or in groups of up to 8 at a time, for either day-time conference delegates or evening cocktail party atendees. The flexibility of the ‘Eat Station’ build also offered the option to swap out the front panel for digital screens, increasing versatility for event specific branding.

The goal was to produce an inspiring design that is colourful, creative and refelctive of Melbourne, whilst landing within MCEC’s brand philosophy of being premium, bold, dynamic, disruptive & edgy.