PAUL SMITH CAMPAIGNS
PAUL SMITH XMAS






CONCEPT | GRAPHIC DESIGN | PHOTOGRAPHY
THE BRIEF
To design an ‘all-inclusive’ and unique concept that celebrates Paul Smith Xmas (without referencing the religious festival itself).
THE SOLUTION
Born from the idea that ‘every great idea begins with a pencil’, the concept was designed to celebrate the creative industry Paul Smith is famous for. Using the sharpenings of a Paul Smith ‘Multi stripe’ pencil, the shape of a tree was crafted as a nod towards the traditions of Xmas, without being overly ‘Christmasy’. The copy: ‘Seasons greetings from Paul Smith’.
The campaign was used globally, throughout retail stores, print advertising, and for Sir Paul Smith’s personal Xmas cards.