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PAUL SMITH CAMPAIGNS

PAUL SMITH XMAS

CONCEPT   |   GRAPHIC DESIGN   |   PHOTOGRAPHY


THE BRIEF

To design an ‘all-inclusive’ and unique concept that celebrates Paul Smith Xmas (without referencing the religious festival itself).

THE SOLUTION

Born from the idea that ‘every great idea begins with a pencil’, the concept was designed to celebrate the creative industry Paul Smith is famous for. Using the sharpenings of a Paul Smith ‘Multi stripe’ pencil, the shape of a tree was crafted as a nod towards the traditions of Xmas, without being overly ‘Christmasy’.  The copy: ‘Seasons greetings from Paul Smith’. 

The campaign was used globally, throughout retail stores, print advertising, and for Sir Paul Smith’s personal Xmas cards.

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