PRINT / ADVERTISING
CRUMPLER TRAVEL ADVERT



CONCEPT | COPY | GRAPHIC DESIGN | ILLUSTRATION
THE BRIEF
To create an advert for the Crumpler Travel range that’s aimed at premium buyers, without focussing too heavily on any specific product.
THE SOLUTION
With a primary focus on consumer desire for world travel—coupled with the need to have reliable travel luggage—a very simple, but classy execution was needed. The illustration resembles Crumpler’s premium hard luggage, yet visually illustrates a page of a well-travelled passport. The copy ‘Whatever Your Destination’ confidently refers to Crumpler’s reputation for durable products, that get the job done.