CREATIVE DIRECTION   |   GRAPHIC DESIGN  |   IllUSTRATION

THE BRIEF

McIntyre – An Australian lifestyle brand, specialising in timeless, sustainable, and quality Merino knitwear and basics, commissioned me to produce an identity that reflects a family-run, heritage brand. The results needed to be modern in appearance, while preserving a sophisticated and respectful nod to its historical backstory.

THE SOLUTION

A hand-crafted, original signature logotype was created, that is not only personal and timeless, but also warm and welcoming.

The Merino sheep brand mark was divised as a handrawn piece of naïve art, representing the old-fashioned, primitive side of farm life. This, juxtaposed against the modern, sophisticated, and colourfully vibrant designs of McIntyre’s garments, offers a highly unique and recognisable identity.