PRINT / PACKAGING
CRUMPLER LAPTOP SLEEVE PACKAGING



GRAPHIC DESIGN | ILLUSTRATION
THE BRIEF
To design packaging for the neoprene Crumpler laptop sleeve collection.
The end result needed to allow the product to be stacked flat, on its side or hung on a shelf, while conveying all technical information, clear Crumpler branding, and the ability to touch the tactile neoprene fabric of the product itself.
I was also required to design a series of infographics that summarised the product technical specs, whilst also getting all copy translated into French, Mandarin and Japanese.
THE SOLUTION
Injecting a touch of the absurd (in true Crumpler style) I created a cardboard sleeve (for the sleeve) in the guise of a removable Zorro style mask (with string holes included)…just for fun. The design was produced in 2 colour, with one being a special metalic silver ink, for a premium finish.