CREATIVE DIRECTION   |   GRAPHIC DESIGN  
THE BRIEF

Crumpler were expanding their line of products throughout Asia. Part of this expansion required some smart packaging for a new line of camera straps. With the product expected to have limited shelf space (within compact Asian retail stores), a solution was required to give clear on-shelf product visibility, while demonstrating good use of the Crumpler branding.

THE SOLUTION

Starting with the largest camera strap first, the maximum space required to build the most compact packaging solution was developed. The final product was highly effective in not only maximising visibility within a small space, but was also incredibly easy to stack, pack and ship to overseas stockists. The product logo was also designed to sit in a pleasing, visible way through the window, whilst making sure all printed text was still legible.