CONCEPT   |   GRAPHIC DESIGN   |   ILLUSTRATION

THE BRIEF

To produce an advertising concept, for Paul Smith Spectacles, that imbues the sense of mishief, humour, sophistication and tradition that’s injected into each and every hand-crafted frame. 

THE SOLUTION

Celebrating the famous Paul Smith ‘multistripe’, I decided to produce a set of cheeky illustrations from the ‘Paul Smith Spectacles’ collection – Each individual frame utilises a different multistripe colour, creating a cascading feast of colour, shapes, movement and energy, while maintaining the familiar simplicity of the brand.  There were two unique designs produced; one for sunglasses and one for the spectacles range.