My name is Robin Riddell and I am a Melbourne-based photographer, graphic designer and art director, originally hailing from the UK.
20 years experience in the creative industry has seen me work with clients such as Paul Smith, Sony, 21st Century Fox, Red Bull, Reebok, Vespa, Triumph, Crumpler, DDB, M&C Saatchi, Coles Group, The Australian Olympic Committee & National Geographic Traveller (UK) to name but a few. With such a diverse body of work and experience from different industries, I am able to offer my clients a holistic approach that strategically focuses on nailing their brief and hitting their target market with experienced vision. My skill set includes but is not limited to:
- Creating global advertising campaigns (from concept, art direction and copywriting, through to artwork completion)
- Social media and digital content
- Brand identities (including supporting marketing collateral)
- Large format designs (from event installations and billboards to bus, car and tram wraps)
As a specialist in the retail sector, I also have extensive experience in producing store/interior concepts, signage, seasonal branding campaigns and window designs (including managing international rollouts). Driven by a passion for all things travel-, lifestyle- and events-related, I thrive off helping brands to realise exciting and meaningful end results, whether it be simply through good design, creative photography or a combination of both. I work very closely with my clients to ensure that the work I produce is timely, strategic, high quality and effective. My deliverables are visual but my process is a mix of consultation, production and collaboration. If you have any queries regarding a photography or design project, please feel free to get in touch and have a chat. I look forward to hearing from you soon. Robin