CREATIVE DIRECTION   |   GRAPHIC DESIGN   .

THE BRIEF

As part of an ongoing 4-phase Milwaukee Outdoor Power Equipment campaign, spearheaded by myself as Design Lead, a flash 3-day sale was required to shift excess stock and raise category awareness. Working closely with the Campaign and Shopper Marketing Managers the goal was to develop concepts for an entrance archway, floor decal and a pallet wrap (including removeable ‘3-Day Bonus Event’ panels for extended use). Supporting A4 and A2 ‘deals’ posters were also added to the collateral for a roll-out across all Total Tools and Sydney Tools dealerships across Australia.

THE RESULT

With the additional support from online and social assets I developed, the overall in-store push totaled a +370% $GSV uplift across all three days.