ART DIRECTION   |   GRAPHIC DESIGN   |   COPYWRITING 

THE BRIEF

To come up with a campaign name and creative to advertise Crumpler’s varied range of lifestyle bags.

THE SOLUTION

The common denominator of Crumpler products, and their brand USP, is their high-level of craftmanship and quality (backed by their famous lifetime warranty). With this in mind, it seemed apt to focus on the consumers energetic lifestyles, coupled with the fact that their bags are most likely to outlive them.

Crumpler Magazine, Issue#1 was born (A3 format).

All campaign photography was shot by Nicole Reed.