ART DIRECTION   |   GRAPHIC DESIGN   |   COPYWRITING  

THE BRIEF

To produce a campaign that advertises Crumpler’s Travel range.

THE SOLUTION

This particular campaign piggybacked a quite jarring, yet satirical ‘positive propaganda’ campaign we produced, promoting Crumpler’s Work range. Suprisingly (and to our amusement), our sense of homour was missed by a number of people on social media, which resulted in complaints about our campaign for a ‘seven day work week’… mainly because “we want to use awesome work bags, all the time”.  This follow-up campaign was, in true Crumpler spirit, a cheeky and playful response to those reactions.

Main copyline was co-written with Andy Summons.