My name is Robin Riddell and I am a Melbourne-based photographer, graphic designer and art director, originally hailing from the UK.
20 years experience in the creative industry has seen me work with clients such as Paul Smith, Sony, 21st Century Fox, Red Bull, Reebok, Vespa, Triumph, Crumpler, DDB, M&C Saatchi, Coles Group, The Australian Olympic Committee & National Geographic Traveller (UK) to name but a few. With such a diverse body of work and experience from different industries, I am able to offer my clients a holistic approach that strategically focuses on nailing their brief and hitting their target market with experienced vision.
My skill set includes but is not limited to:
Creating global advertising campaigns (from concept, art direction and copywriting, through to artwork completion)
Social media and digital content
Brand identities (including supporting marketing collateral)
Large format designs (from event installations and billboards to bus, car and tram wraps)